secret deodorant x pit paint

SECRET LOVES ARMPITS. AND WOMEN. AND PARTNERSHIPS.

for secret’s new partnership with the USWNT, we came up with the idea for PIT PAINT®–a red, white, and blue body paint in a deodorant stick that can go on your pits.

“Hello. As we all know, the most powerful part of any woman is her armpit, especially when that armpit is cheering for the USWNT. In support of armpits and women everywhere, Secret brings you PIT PAINT.”

fans loved it. influencers loved it. secret loved it–

hell, even retired soccer player, two-time FIFA Women's World Cup champion and two-time Olympic gold-medalist Brandi Chastain loved it!!

ahhhh. all in a pit’s work.

CD: Darcie Burrell & Azsa West

AD: Maggie Paris

CW: Pit Paintin’ Abby