THE FISHER-PRICE TOY MUSEUM

fisher-price turned 90 years old and instead of making a cake, we made an entire toy museum on Instagram!

spanning over nine decades, we painstakingly researched, concepted, and brought to life over 90 individual toys with over 90 individual Instagram captions. there was also a gift shop! and influencers! and lots and lots and lots of zoom calls!

TAKE A GOOD LONG LOOK AT THE REST OF THE MUSEUM HERE

LOOKY CHUG CHUG.v2.jpg
ELSIE DAIRY TRUCK.jpg
ROCK A STACK.v2.jpg
GOLD STAR COACH.v3.jpg

CAPTION

Title: Gold Star Stagecoach / Medium: Two Purty Ponies, a Tough-as-Nails Driver, One Red Ridin’ Stagecoach / Date: 1954


The golden age of the cowboy started way back in 1860, and almost 100 years later, the Gold Star Stagecoach moseyed onto the scene in 1954. It came with a red lithographed stagecoach, two galloping ponies, and a rough-and-ride-’em stagecoach driver. This wooden toy truly embodied the spirit of the Wild West, seeking adventure where the deer and the cantaloupe play.

JACK & JILL TV RADIO.jpg

CAPTION

Title: Jack ’n Jill TV-Radio / Medium: Jack ’n Jill, TV ’n Radio, Cats ’n Outfits / Date: 1959

The Jack ’n Jill TV-Radio was the first musical wind-up toy Fisher-Price ever made, and it paved the way for millions of music box toys to come. Part Jack ’n Jill, part TV, and part radio, this toy played the “Jack and Jill” nursery rhyme while illustrations of Jack ’n Jill moved along to the song. It also had a handle so you could take the Jack ’n Jill TV-Radio wherever you went, like up a hill or to fetch a pail of water!

PUFFALUMPS.v3.jpg
POST OFFICE.jpg
ADVENTURE PEOPLE ALPHA PROBE.V2.jpg
BRIARBERRY BEARS.jpg
MUSICAL LION WALKER.jpg
NIFTY STATION WAGON.jpg
BABY BASKETBALL_V2.jpg

CD: Heather Ryder & Devin Gillespie

AD: Cam Soane

CW: Me

DESIGNER: David Trujillo

PHOTOGRAPHER: Leila Fakouri